Wife Swap Australia

- WIFE SWAP WINS GOLD, SILVER & BRONZE! at Promax/BDA Global Excellence Awards! -

Congratulations to Lifestyle YOU (and to ourselves) for winning at Promax – most notably GOLD for ‘Consumer or Trade Print Campaign – Content’. We’re happy as Larry.

Dynamix created the fully integrated, teaser style campaign, ‘New Wife, New Rules’. These short, sharp snapshots captured the compelling and sometimes volatile moments of the show when family life gets flipped upside down.

The Result? Wife Swap premiered as the no.1 entertainment program on FOXTEL and AUSTAR, becoming the highest rating program with 163,811 viewers. Twitter tag #wifeswapau become Australia’s top trending topic for the night.

Gaffa man - shut your cake hole!

Gaffa man – shut your cake hole!

Awards - we'll have one in each colour please.

Awards – we’ll have one in each colour please.

Where it all started.

Where it all started.

Behind the scenes of the promo shoot.

Behind the scenes of the promo shoot.

'Skip' - print ad.

‘Skip’ – print ad.

C'mon boys, lid down!

C’mon boys, lid down!

Outdoor packed a punch.

Outdoor packed a punch.

Full Adshell wrap drove interaction.

Full Adshell wrap drove interaction.

wife_swap_street

Wife Swap 'Rule coupons'.

Wife Swap ‘Rule coupons’.


Relocation Relocation Australia

There are ‘sea change’ shows and then there is Relocation Relocation Australia. Communicating the fresh take this show has on a move to the country, the great hosts and the overall concept in a single ad wasn’t a problem for us but it was a fantastic challenge.

The result is an ad across print and outdoor that combines four planes of perspective without anyone noticing and tells a story that everyone can understand. This one turned out just as we’d hoped and if we didn’t love working here so much, it might just have made us relocate to the countryside.

RR_01

RR_02

RR_03

RR_04


Grand Designs

Our challenge was to communicate that the highly successful Grand Designs was coming to Australia.The objective was two fold; cement this new series firmly as the local version of the popular British series and also introduce the host, Peter Maddison.

What we did. We developed a concept and script to be used for on-air promos, print and outdoor.

We also conducted a photoshoot up and down the east coast with, the new host, Peter Maddison. The campaign was shot in unmistakably Australian landscapes that reflected the locations featured throughout the series. All whilst lugging around a big white door which symbolises the endless possibilities of grand designs.

Early morning photoshoot at the point, campaign image #1

Early morning photoshoot at the point, campaign image #1

Press ad to launch the show.

Press ad to launch the show.

Photoshoot near Glasshouse Mountains, QLD, campaign image #2.

Photoshoot near Glasshouse Mountains, QLD, campaign image #2.

The campaign featured several key images, all with the iconic white door.

The campaign featured several key images, all with the iconic white door.

The landscape imagery worked perfectly for the awkward digital billboard in Melbourne.

The landscape imagery worked perfectly for the awkward digital billboard in Melbourne.

A rainforest creek, a white door, campaign image #3.

A rainforest creek, a white door, campaign image #3.

Epping road billboard, under the watchful eye of FOXTEL executives!

Epping road billboard, under the watchful eye of FOXTEL executives!


Selling Houses Australia EXTREME

As the popular and award-winning program Selling Houses Australia returned for a highly anticipated fourth series we had to be ready – this time it was Extreme. No Thus, extreme measures would have to be taken and nothing other than extreme results would do. Working closely with the XYZnetworks we delivered just that.

Ensuring we were on location during the shoot of the on-air promo not only produced cost-efficiences but heightened the level of integration with offline elements. The result was striking, powerful, rich imagery of the ‘extreme team’ against the deliciously dilapidated house of horrors. The iconic and evocative imagery spanned the campaign from ATL, to outdoor, right down to the media pack.

Selling-H-01

Selling-H-02

Selling-H-03

Selling-H-04

Selling-H-06

Selling-H-07

On location, turning a grey day into a great day for shooting.

On location, turning a grey day into a great day for shooting.

Who says you can't use an old barn as a studio. Needs must.

Who says you can’t use an old barn as a studio. Needs must.


Matthew Hayden’s Home Ground

When XYZ networks approached us to present concepts for the launch of a new local production we donned our creative baggy greens and stepped up to the crease. The challenge was to clearly depict the essence of the show – Matt Hayden’s transition from cricket legend, back to his country roots, growing his own fresh produce and serving it up to his beloved family.

The creative direction not only nailed the brief, but helped inform the shooting of the episodes. From an extensive outdoor campaign to press and media packs we told the story as well as crafting the script for the on-air promo.

Inspired by the Mona Lisa, a simple, powerful image led out the campaign.

Inspired by the Mona Lisa, a simple, powerful image led out the campaign.

Print ads carry the iconic image of Matty's change of lifestyle.

Print ads carry the iconic image of Matty’s change of lifestyle.

Outdoor billboard over the Epping Road.

Outdoor billboard over the Epping Road.

Matty Hayden got himself all around the city to advertise the show.

Matty Hayden got himself all around the city to advertise the show.

Full bus wrap for the campaign.

Full bus wrap for the campaign.

A spread from the media pack created for the programme launch.

A spread from the media pack created for the programme launch.