news.com.au – Get To The Point

The Brief

Make news.com.au the No.1 news source in Australia & increase brand awareness.

The Details

Our world is fast-changing, our lives are hectic. So, to keep up with current events, we need to understand why they’re important and how they affects us as individuals. All this whilst taking up as little of our precious time as possible…

The Get To The Point campaign succinctly captures this idea and how news.com.au allows us to keep up, however, whenever and wherever we want.

The Conclusion

Catch the TVC live from Feb 1! This ends the 6 month campaign – a heady mix of print, digital, OOH and even media firsts!… with brand awareness up and some impressive spikes in UA numbers.

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