The benefits of O.B.M

With occasion-based marketing (O.B.M) spending increasing in Australia, our approach needs to evolve from it being a tactical and all too often last-minute activity, into a planned pillar of our marketing calendar.

Here’s why.

Australian Adults spend on average a staggering $100 per month on gifts with women spending more on their partners per year – on average $454 vs their male partners $419 spend.

On average Australian consumers spend:
• $437 on their spouse or partner
• $361 on their children
• $201 on their parent
• $115 on their pet

There’s still time to plan and execute a campaign for Father’s Day, and Christmas should be well and truly on your radar, particularly if you are looking to import a GWP sales incentive.

Need some help with your shopper and occasion-based marketing? Dynamix is here to help.

#OccasionBasedMarketing #ShopperMarketing #ShopperAgency #Dynamix