Launching Double Jack No Sugar Cola

Introducing Jack Daniel’s newest member to their RTD family, Double Jack No Sugar Cola.

Dynamix were briefed to create a key visual and campaign messaging for the new premium product launch of Double Jack No Sugar Cola in October 2020 giving their drinkers more Jack taste without the sugary cola.

With the launch of Double Jack No Sugar Cola, Jack Daniel’s will be the only North American whiskey to have a dark cola RTD in both standard ABV as well as high ABV in market.

Utilising the new core visual, a secondary messaging, “Choose Jack”, will be launched to promote both No Sugar variants in the off premise trade.

#jackdaniels, #doublejack, #nosugarcola, #npd, #productlaunch, #creativeagency, #shoppermarketing, #dynamix, #brands