The Personal touch

Personalisation has been a top priority for marketers. However, it often gets put into the “too hard” basket and isn’t effectively activated.

So is personalisation really worth it? We believe so, but don’t take my word for it, check out these key stats:

✔ Reduces acquisition costs as much as 50% (McKinsey and Company).
✔ Lifts revenues by 5-15% (McKinsey and Company).
✔ Increases the efficiency of marketing spend by 10-30% (McKinsey and Company).
✔ More than 85% of users expect and accept personalisation as a part of their online retail experience (Marketo).
✔ 87% of companies see a lift in conversion rates, engagement rates, or average order value when they offer a personalised product (Venture Beat Insights).

Put our ideas to work, get in touch and discover how personalisation can benefit your business. #Dynamix, #Personalisation #GiftTime