Foxtel Hub

Foxtel Hub

National 4K Retail Activation

In the lead up to the launch of 4K Sports Cricket Channel on FOXTEL, Dynamix were engaged to design, produce and distribute merchandise, staff apparel and printed POS to their 4K HUB experiential activations located around the country on rotation.

With many different sizes and regulations across the shopping centres selected for the activation, the items recommended had to be light-weight, use a small footprint and be easy to store and assemble by the activation teams.

Consideration also had to be given to the hard launch date of the sports channel and the short lease agreements with the activations. To maximise the effectiveness of the campaign we had to ensure the items arrived as a whole within a small delivery window.

The success of the initial 3-month rollout period with over 15 activations have resulted in FOXTEL continuing with the activation program as an ongoing acquisition and branding platform.”


Standard pull up banners for shopping centres that allowed them
Shorter custom height banners for specific shopping centres
Reusable 2-sided fabric banners to suit Westfield’s specifications
Printed photo holders for polaroid’s from the photo booth
Printed t-shirts for staff with messaging
Branded merchandise for giveaways & Photo Booth fun

The 4K HUB activation program worked well beyond the client’s expectations, exceeding all objectives and delivering an overall increase in brand health and performance driving many sales leads in locations that had not been explored in prior retail efforts.

Tight specs, tight deadline… but high-def successThe Dynamos

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