Shifting Shopper Behaviour

Shifting Shopper Behaviour in the Pandemic

Sarah Bradley, Consumer Insights, Google

If you’re like me, you’ve stopped some of your early pandemic behaviors, like scrubbing down groceries or finding pandemic-friendly outdoor or in-home workouts. However, one thing I’m continuing is knocking out all my shopping online, whether it be for grocery delivery or for new workout gear. As the global lead for commerce research and insights at Google, I see behaviors like mine play out at scale across the hundreds of millions of people shopping across Google each day.1

For many businesses, it’s hard to know which of these consumer shopping behaviors are fleeting and which are here to stay. To help retailers navigate that, we examined Google search data to create our 2021 shopping shifts guide and identified four key trends all retail marketers should be ready for. Here’s what we found…

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