The Wood Roaster
Packaging
The coffee brand and how it looks when displayed in coffee shops is incredibly important to Australia’s discerning coffee drinkers.
We were tasked to create an instagramable packaging range for The Woodroaster that would not only stand out, but highlight the brands unique roasting process. Three generic pack sizes required subtle stickering to identify the 9 different flavours produced.
The packaging was then to be used as a base brand piece to be rolled out to the rest of the business in the form of website, uniforms, delivery vans and OOH.
