Lipton Tea

Unilever Food Solutions Tea Campaign

Creative Campaign, Packaging, Shopper

Our brief was to develop a through the line campaign to launch cold brewed tea into conference venues across Australian and New Zealand. We developed unique kit that could be sent out to the venues to encourage trial and orders.

This campaign challenged us to reverse cost the kit for the client, freight influenced box size and weight, which in turn influence the contents which influence the creative execution.

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