The Bottle-O
Thirsty Work
The liquor retail environment is incredibly cluttered and there’s little brand loyalty from consumers who are driven either by Price, Range or Convenience.
The Bottle-O scores well on all three drivers, but the concern was, do shoppers truly engage with the brand and it’s personality.
Our job was to engage the core male demographic through snackable content pieces that were relatable and shareable.
Our campaign followed Damo, our Aussie larrikin, who approached real life and genuine ‘man-jobs’ in a way that builds up a real thirst and deserves a refreshing reward.
The short, fast edits depict Damo’s uniquely Australian approach to getting things done – each ending with the acknowledgement “Thirsty work, but someone’s gotta do it.”
“Thirsty work, but someone’s gotta do it.”