PromaxBDA Identity & Motion Design

The best and worst brief you can get is from a creative genius who says “Do whatever the hell you like, just make it incredible!” (to be fair there were more expletives). Thanks Jens Hertzum you son of a biscuit,.. but challenge accepted. So, we set about the business of creating something to represent a legend of promotional cinematography. Gulp.

Of course as Chairman, Jens was invested and came to the table with heaps of ideas. We bashed heads until all but gold had hit the floor. Then began the creation of a suitably memorable identity for the awards. Something ‘in your face’ that could stretch across multiple touch points in the lead up and ‘own minds’ on event night. As always with Jens, it was a ridiculous pleasure.

“Raw, but polished without being wanky.”

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