Launching a Thin Thing.
A carb-conscious campaign driving lighter menu choices.
We were tasked to develop an attention grabbing core creative for the launch of the new Tip Top Burger Thins range in foodservice. We needed to get end users that cater to a slightly younger consumer excited about this new, innovative product and inspire them to consider Burger Thins as a healthier burger bun alternative.
Dynamix created a key visual showcasing the versatility of our hero product, Burger Thins, using the space between to tell a compelling story. We used a mixture of ingredients and “food words” spaced out to highlight lightness. The idea delivered on the promise that you can create a delicious burger for your carb-conscious customers who don’t want all the heavy bread of a traditional burger bun.
A visual feast, with a strong health-based propositionThe Hungry Dynamos